RSS isn't dead, though some companies would certainly like that. The main reason it isn't as popular as it once was is because of advertising. Companies want y

RSS isn't dead, though some companies would certainly like that. The main reason it isn't as popular as it once was is because of advertising. Companies want you on their sites because they can track you and show you ads. They could show ads in RSS feeds as well, but since there's no JavaScript environment, they can't data mine your browser, serve you cookies, profile you, track your behavior, and, ultimately, can't show you valuable microtargetted ads. This is why even when sites offer RSS feeds, it's often a short blurb with a link to the main site. For these, special solutions like RSS-Bridge or RSSHub are needed, which are often blocked and need constant maintenance. I'd rather not have to use these tools, since they're effectively going against the site's wishes and scraping their content, but I think this is justifiable considering that the content is available publicly, and the user should have ultimate control in how they wish to consume it. I'm not going to be forced to accept a business transaction with a shady middleman where my data is mined, sold, and used to manipulate me into buying something or thinking a certain way. In any case, I agree with the article's other reasons for the decline of RSS: it's too technical, most people prefer algorithmic feeds, platform centralization, etc. I think all of those are UX and technical challenges that can be addressed by building on top of RSS, but there is little incentive for a company to take them on.