This will be interesting to watch. There is a whole generation of users that do not use Windows as their primary OS. The brand power that it once had is disappe

This will be interesting to watch. There is a whole generation of users that do not use Windows as their primary OS. The brand power that it once had is disappearing. Users can now pick between Linux and iOS for most of their computing needs. The failure of Windows Phone to compete on that market shows that there is a significant amount of mindshare being lost. My guess is that MS is trying to lock people into using the OS again, but this time it won't happen. There are too many options right now. Users are so much more educated than before. Every kid out there can root their Android and upload a custom ROM. When they see their smartphone (or pocket PC) being locked down, they will just get something that doesnt lock them. All of that and Apples marketing power. MS lacks it.