Sure, for this guy, who is supposedly a tech guy. But if we consider the 'mass market' we're at the point where we have millions of 'dumb' smartphone users. The

Sure, for this guy, who is supposedly a tech guy. But if we consider the 'mass market' we're at the point where we have millions of 'dumb' smartphone users. The people who are used to feature phones are migrating to smartphones, and it's this 'mass' demographic that usability issues need to address.