If they move to the smartphone market they also have to reconfigure their distribution channels. PCs and Printers utilise different sales channels. In the weste

If they move to the smartphone market they also have to reconfigure their distribution channels. PCs and Printers utilise different sales channels. In the western world, carriers hold the key to sales through subsidies, they can kill products by not offering them (Kin, original Nexus). In developing world countries, they need to get deals with the mobile retailer channel. Making a great product is only 1 part of the equation.