Strongly agree on the pay-per-click vs pay-per-view ... Correct me if I'm wrong, but I believe we may be shifting towards this pay-per-click model. Remember GM

Strongly agree on the pay-per-click vs pay-per-view ... Correct me if I'm wrong, but I believe we may be shifting towards this pay-per-click model. Remember GM pulling their ads from Facebook ? Views are still an important part of a marketing strategy, but it's harder to estimate the actual benefits of such a campaign (as opposed to clickthrough rate). This is not the death of online advertising - companies are making huge profits with a cost-per-click model, eg Criteo... So yes, adblock is changing the way editors made money. But oh well, isn't the internet threatening the business model of the music/film industry ?