A publisher has, as I see it, three choices if they want to make money off adverts. 1. They can ignore AdBlock, and spend money dealing with the support proble

A publisher has, as I see it, three choices if they want to make money off adverts. 1. They can ignore AdBlock, and spend money dealing with the support problems that the broken site causes. 2. They can block AdBlock users, and spend money dealing with the PR backlash. 3. They can take AdBlock into account designing the site, and spend money on a graceful enhancement JS system. Option 3 is close to what Reddit do, and I think they've got the best approach: spot when people aren't using AdBlock, and thank them for it. AdBlock, NoScript and Ghostery exist. People will use them, and you cannot stop them. This is just the cost of doing business.