I think the article's author makes the point that Apple have operated using the same evolutionary model for 30 or so years. Five years after the Mac was introdu

I think the article's author makes the point that Apple have operated using the same evolutionary model for 30 or so years. Five years after the Mac was introduced, the latest version of the product looked similar, but was faster, more capable, and subtly refined. So too with the iPod. It's unreasonable to assume Apple could "break eggs" on an annual basis. The original iPhone was incubated inside the company for roughly half a decade, and it's likely Apple's next big product is maybe halfway through a similar incubation period. When that next big product is finally revealed, pundits won't recognise exactly how long it took to develop, and will voice their disappointment when the second generation model is only slightly better than the original. And so history will repeat.