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I'm confused why there's no effective, tech-driven advertiser response to Adblock. Code wise, it seems to me that only a whitelist based blocker should work; b
by nugget 14y ago
I'm confused why there's no effective, tech-driven advertiser response to Adblock. Code wise, it seems to me that only a whitelist based blocker should work; blacklist based blockers can be subverted by ad networks routing through dynamic proxies. If I'm a DSP, I simply obfuscate my code and domains every two hours, forever, and defeat all blockers. Am I missing something here?
- regularfry 14y agoIt's a slippery slope and an arms race that doesn't end well for the advertiser. By using AdBlock, the user has expressed a definite preference not to see adverts. If you manage to get your advert past that, what have you gained? You've associated your content with scummy practices and given a member of the public a negative impression of whatever it is you're advertising. Of course, it's possible that you just don't care, but fundamentally what you're proposing is a technical solution to a human problem, and we all know how well they end up working.