We could not find the page you requested. That's what I'm getting from clicking that link. (They have "China" left of the search bar at the top - maybe because

We could not find the page you requested. That's what I'm getting from clicking that link. (They have "China" left of the search bar at the top - maybe because I'm in Australia, they think I'm in China, and so don't show the /about.) Also, their "Meebo Bar" almost completely obscures their links at the bottom of the page. Most of the ideas advice is obvious-but-good-to-be-reminded-of, apart from "Rich Customers". That is one legitimate approach (and fair enough if that's what Sequoia wants) - but it's not appropriate for all startups. Another approach is to target (1) a niche market (2) with no money (3) to do something that doesn't matter. pg argues that's how Facebook, Microsoft and Apple began http://paulgraham.com/swan.html http://paulgraham.com/swan.html It seems likely that most revolutionary startups began this way (especially when the customer doesn't feel pain); whereas incremental startups address rich people's problems.