Google maps is probably a big moat that's very hard to replicate. You can't as easily just crawl all of that data. It's not easy to generate directions. The ave

Google maps is probably a big moat that's very hard to replicate. You can't as easily just crawl all of that data. It's not easy to generate directions. The average user doesn't want to use your search engine for one thing and Google for everything else, they just want a one stop shop for search.