There is web SEO and App Store SEO ( www.slideshare.net/kolinko/new-rules-in-app-store-search ). Most people use app store on their devices, and that's why SEO

There is web SEO and App Store SEO ( www.slideshare.net/kolinko/new-rules-in-app-store-search ). Most people use app store on their devices, and that's why SEO matters - especially when you're an independent developer with minimal chances of getting to the Top#25 lists.