Cognitive load: it takes effort to learn a new way of doing things, especially if the 'old way' is deeply ingrained in the organization. You'll be amazed at the

Cognitive load: it takes effort to learn a new way of doing things, especially if the 'old way' is deeply ingrained in the organization. You'll be amazed at the lengths people will go in order not to have to memorize things. If the perceived efficiency gain is not immediately clear people will not learn something new.