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They’ve been doing this for, what, 14 years now since Jobs passed. I fail to see anything substantially new since then. They’re quite literally milking the cash

by lvl155 1y ago

They’ve been doing this for, what, 14 years now since Jobs passed. I fail to see anything substantially new since then. They’re quite literally milking the cash cow at this point. They became the company the old Apple fans despised.

ceejayoz 1y ago
> I fail to see anything substantially new since then. I'm inclined to see Apple's M series chips as pretty substantial. I don't know that phones need massive innovation right now.
- eagerpace 1y ago
  Faster horse situation. I'd take one that was slightly larger that could plug into a monitor and replace my desktop/laptop. But then that would be 1 or 2 less devices I would buy. I don't understand the Air model. It's cool, but just a different price point. The thickness of a device means nothing to me anymore, they're all close enough.
  - spicybbq 1y ago
    233g for pro max, 206g for pro, 165g for the Air. That's a big difference. I figure the Air will be a more compelling in person. It also replaces the worst selling model of the four. The 15 plus and 16 plus models did not sell very well. The pro max is the top seller. https://9to5mac.com/2025/01/22/this-iphone-16-model-got-sales-boost-but-one-slipped/ https://9to5mac.com/2025/01/22/this-iphone-16-model-got-sale... Previously, the fourth iphone was the mini, which did not sell well in the 13 series: https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopular-march-quarter/ https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopula...
elorant 1y ago
So what would you expect them to do, create a new market every ten years?
hbn 1y ago
Their phones are so good they don't have much they can do at this point to make them better. You can have a 5 year old iPhone right now and it's probably still a very good device, assuming you swapped the battery since purchase. It's a pretty good problem to have.
- sauercrowd 1y ago
  That's definitely not what I've seen from people around me with an iphone. Almost all of them complain about the device getting hot, batteries being short lived (even when replaced) and apps being sluggish.
fsflover 1y ago
If you're looking for something truly new, have a look at Librem 5 running desktop GNU/Linux with no walled gardens included, able to become a PC with a screen/keyboard.
- ghusto 1y ago
  Interesting. Can it use not-Gnome?
  - fsflover 1y ago
    Yes, you can install postmarketOS [0] with, e.g., SXMo [1] or KDE Plasma [2]. [0] https://wiki.postmarketos.org/wiki/Purism_Librem5_(purism-librem5) https://wiki.postmarketos.org/wiki/Purism_Librem5_(purism-li... [1] https://wiki.postmarketos.org/wiki/Sxmo https://wiki.postmarketos.org/wiki/Sxmo [2] https://wiki.postmarketos.org/wiki/Plasma_Mobile https://wiki.postmarketos.org/wiki/Plasma_Mobile
- efitz 1y ago
  I choose Apple over Android precisely because it feels like a device, not a computer.
  - deleted 1y ago
    [deleted]
  - fsflover 1y ago
    What do you mean by "feels like a device"? Any phone feels like a device to me.
    - efitz 1y ago
      Android has always felt like a computer to me- too many customizations; too many technical decisions I have to make, too complicated. I can see why many people would like that; I don’t. This is a very subtle point to try and get across, because it’s scattered across 1 million different design decisions. For example, since the beginning of iPhone, I don’t have to remember to save anything, when I open an app it usually remembers whatever state I need if applicable. Android has moved this direction, but iOS was always that way. Likewise, I do very little customization to my phone other than rearranging icons or changing the wallpaper. I don’t want to think about the security implications of all the different permission grants when I install an app. iPhone apps ask me for a permission in context, and I can decide at that moment whether or not I want to share my photos or whatever. Again, I gave two examples, but the thinking behind this is pervasive in the operating system. There just are not many sharp edges. I am happy living in my walled garden, and I am generally satisfied with the capabilities that the phone gives to me. I am scared of apps because they are potential vehicles for malware, and Apple has a much better track record there than android, much less rooted android.
bigstrat2003 1y ago
> They’re quite literally milking the cash cow at this point. Figuratively, not literally. Otherwise I agree.
- deleted 1y ago
  [deleted]
crinkly 1y ago
They're incrementally better each cycle. I don't want something radical. For me, and a lot of people, we get a new phone every 2 years and hand the old one down to family. I've got 3 kids and 4 iPhones in service that get handed down every 2 years. Equivalent in the UK of about $80 a month to run 4 iphones including phone service contracts is pretty cheap.
deleted 1y ago
[deleted]

by lvl155 1y ago

ceejayoz 1y ago

> I fail to see anything substantially new since then. I'm inclined to see Apple's M series chips as pretty substantial. I don't know that phones need massive innovation right now.

eagerpace 1y ago
Faster horse situation. I'd take one that was slightly larger that could plug into a monitor and replace my desktop/laptop. But then that would be 1 or 2 less devices I would buy. I don't understand the Air model. It's cool, but just a different price point. The thickness of a device means nothing to me anymore, they're all close enough.
- spicybbq 1y ago
  233g for pro max, 206g for pro, 165g for the Air. That's a big difference. I figure the Air will be a more compelling in person. It also replaces the worst selling model of the four. The 15 plus and 16 plus models did not sell very well. The pro max is the top seller. https://9to5mac.com/2025/01/22/this-iphone-16-model-got-sales-boost-but-one-slipped/ https://9to5mac.com/2025/01/22/this-iphone-16-model-got-sale... Previously, the fourth iphone was the mini, which did not sell well in the 13 series: https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopular-march-quarter/ https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopula...

elorant 1y ago

So what would you expect them to do, create a new market every ten years?

hbn 1y ago

Their phones are so good they don't have much they can do at this point to make them better. You can have a 5 year old iPhone right now and it's probably still a very good device, assuming you swapped the battery since purchase. It's a pretty good problem to have.

sauercrowd 1y ago
That's definitely not what I've seen from people around me with an iphone. Almost all of them complain about the device getting hot, batteries being short lived (even when replaced) and apps being sluggish.

fsflover 1y ago

If you're looking for something truly new, have a look at Librem 5 running desktop GNU/Linux with no walled gardens included, able to become a PC with a screen/keyboard.

ghusto 1y ago
Interesting. Can it use not-Gnome?
- fsflover 1y ago
  Yes, you can install postmarketOS [0] with, e.g., SXMo [1] or KDE Plasma [2]. [0] https://wiki.postmarketos.org/wiki/Purism_Librem5_(purism-librem5) https://wiki.postmarketos.org/wiki/Purism_Librem5_(purism-li... [1] https://wiki.postmarketos.org/wiki/Sxmo https://wiki.postmarketos.org/wiki/Sxmo [2] https://wiki.postmarketos.org/wiki/Plasma_Mobile https://wiki.postmarketos.org/wiki/Plasma_Mobile
efitz 1y ago
I choose Apple over Android precisely because it feels like a device, not a computer.
- deleted 1y ago
  [deleted]
- fsflover 1y ago
  What do you mean by "feels like a device"? Any phone feels like a device to me.
  - efitz 1y ago
    Android has always felt like a computer to me- too many customizations; too many technical decisions I have to make, too complicated. I can see why many people would like that; I don’t. This is a very subtle point to try and get across, because it’s scattered across 1 million different design decisions. For example, since the beginning of iPhone, I don’t have to remember to save anything, when I open an app it usually remembers whatever state I need if applicable. Android has moved this direction, but iOS was always that way. Likewise, I do very little customization to my phone other than rearranging icons or changing the wallpaper. I don’t want to think about the security implications of all the different permission grants when I install an app. iPhone apps ask me for a permission in context, and I can decide at that moment whether or not I want to share my photos or whatever. Again, I gave two examples, but the thinking behind this is pervasive in the operating system. There just are not many sharp edges. I am happy living in my walled garden, and I am generally satisfied with the capabilities that the phone gives to me. I am scared of apps because they are potential vehicles for malware, and Apple has a much better track record there than android, much less rooted android.

bigstrat2003 1y ago

> They’re quite literally milking the cash cow at this point. Figuratively, not literally. Otherwise I agree.

deleted 1y ago
[deleted]

crinkly 1y ago

They're incrementally better each cycle. I don't want something radical. For me, and a lot of people, we get a new phone every 2 years and hand the old one down to family. I've got 3 kids and 4 iPhones in service that get handed down every 2 years. Equivalent in the UK of about $80 a month to run 4 iphones including phone service contracts is pretty cheap.

deleted 1y ago

[deleted]