Why is it worrying? Competition is a good thing, I don't want one company to "own" the space. If I recall, Oakley is also doing something similar and I wouldn't

Why is it worrying? Competition is a good thing, I don't want one company to "own" the space. If I recall, Oakley is also doing something similar and I wouldn't be surprised if Apple, Microsoft, and Amazon come out with wearable computing devices.