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Well, I guess when your announcement is based around language like "The biggest thing to happen to iphone since iphone", people are going to expect some big cha

Well, I guess when your announcement is based around language like "The biggest thing to happen to iphone since iphone", people are going to expect some big changes. Expectations might have been lower if they'd downplayed it a bit and called it iPhone 4X.

pohl 14y ago
I thought phrases like "the biggest foo since sliced bread" means that sliced bread was a greater foo, but other intervening foos may be lesser. That doesn't seem terribly hyperbolic to me. The retina display on the 4 is the only one that I would say rivals the changes in the 5. The numbers are arbitrary anyway. People are silly. Apple tries to be as silent as possible and people get lathered up anyway.
- saraid216 14y ago
  That's never how I understood that idiom. I've always assumed that "since sliced bread" was a different way to say "ever". So, "the best foo since sliced bread" reads as "the best foo ever".
- eavc 14y ago
  The app store is a much bigger thing to happen to the iPhone than this.