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Ask HN: Would you use a cold email tool that's configurable via code?
I'm exploring an idea for developers and technical founders: a cold email tool where you define your cold email campaigns using YAML or a Terraform-style config.
No clunky UI. Just version your campaigns in Git, run them from the CLI, and get metrics via terminal or API.
Something like this:
campaign: outreach
sender: me@domain.com
audience: leads.csv
sequence:
- delay: 0
subject: "Hey {{first_name}}"
body: "..."
- delay: 3d
subject: "Just checking in"
body: "..."
It would also handle things like inbox rotation, warmup, sending limits, and unsubscribe logic.
Would love to know:
* Would you use this?
* What features would be essential for you?
* Any similar tools you already like?
* Any gotchas you see?
Thanks!