Looking through the details I think you need to completely revamp your business model, as it stands it doesn't make any economic sense. Your user acquisition c

Looking through the details I think you need to completely revamp your business model, as it stands it doesn't make any economic sense. Your user acquisition cost is going to be way higher than the revenue you'll generate from sales. Plus you're charging a one-off fee for a service you'll need to provide on a continuous business. You should go for a SaaS approach and charge on a per-employee basis and justify it based on ROI. For example if an employee is earning £6/hour and you're saving the company an hour of employee time a month, you can quite easily justify charging £1/employee/month for the product. Have a look at how other people in this market are doing it: http://www.shiftplanning.com/ http://www.shiftplanning.com/