> Within months, [Facebook] started an initiative code-named “Project Salsa.” Sattizahn and the youth researcher said that they didn’t know who chose that name

> Within months, [Facebook] started an initiative code-named “Project Salsa.” Sattizahn and the youth researcher said that they didn’t know who chose that name or why, but employees working on the project widely understood it as a reference to the fact that the use of technology by children was a “spicy” topic. How is it that nobody in this industry knows how codenames work? You're supposed to pick them randomly off a list, not choose veiled references to the actual subject. > The project was code-named “Project Horton,” for the Dr. Seuss book “Horton Hears a Who!” in which a character tries to protect small people from others who attempt to harm them, according to the youth researcher. No, Facebook, stop it. (Occasionally of course this gets _coincidentally_ violated: https://en.wikipedia.org/wiki/Blue_Peacock#Chicken-powered_nuclear_bomb https://en.wikipedia.org/wiki/Blue_Peacock#Chicken-powered_n... - the proposed weapon was called Blue Peacock _before_ the chickens were proposed)