OSM was not sufficient for Apple. Their maps are based on a number of providers, including OSM but most especially TomTom. You're thinking of the iphoto maps th

OSM was not sufficient for Apple. Their maps are based on a number of providers, including OSM but most especially TomTom. You're thinking of the iphoto maps that got everyone speculating in the first place. Most companies in this space have the capital to replace these apps, but not the will or the ability. You only have to look at the Android UIs they produce to see that you're really going to have to commit if you want to function as primary app provider for your phones. Most companies aren't willing to do this, or take forever and fail (poor meego...)