How can you say there's some sort of a social contract here when the ads side has no problem with psychologically manipulating me, outright lying to me and putt

How can you say there's some sort of a social contract here when the ads side has no problem with psychologically manipulating me, outright lying to me and putting me in danger just so they can extract a tiny bit of profit from me? In any other context such a party would be classified as sociopathic. Why should the ad industry get a pass?