"Tesla is on track toward a second year of sales decline." - from the article Consecutive years of sales declines is a situation where it does not matter if th

"Tesla is on track toward a second year of sales decline." - from the article Consecutive years of sales declines is a situation where it does not matter if the market is growing or shrinking, it's bad for a company. The only way to grow if absolute sales go down is to raise margins on each individual unit. "But with weakening sales and a host of competitors, Tesla has had to cut prices in recent years, squeezing its margins and worrying investors." Hmmmm, I guess maybe the author of the article understands this better than you think?