I've avoided using an adblocker because, as much of a pittance as it is for content creators, I don't want to deprive them of that revenue, and I also don't wan

I've avoided using an adblocker because, as much of a pittance as it is for content creators, I don't want to deprive them of that revenue, and I also don't want to deal with the faff of getting a working YouTube ad blocker setup. But oh boy have the ads really slid far down the hill of enshittification in the past several months. They've gone from one ad break every ~15-20 minutes to one every ~7-10 minutes. With that, you also get an increased chance of a mid-sentence ad break (especially noticeable on older videos, where ad points have clearly been automatically retrofitted). In the past, you'd usually expect at least one of the ads to be skippable, and now, many of them seem to be fully unskippable. To be fair, the sheer repetitiveness of the ads and their poor targeting isn't new, but it is a lot more aggravating to be shown the same completely useless ad that you saw 10 minutes ago. (Not to mention the other enshittifications of recommendations getting even worse or the number of videos per row in search going down from 6 to 3.) And the enshittification isn't tempting me to pay Google for a better experience; instead, it's tempting me to spend time (and perhaps coin) to other people to avoid the YouTube ads. Good job, Google.