Be careful of those weasel words like almost always. Any dollar not made is profit lost. So, every charitable donation would need to be a net gain for your pr

Be careful of those weasel words like almost always. Any dollar not made is profit lost. So, every charitable donation would need to be a net gain for your preposition to be true. Obviously companies make sub optimal choices all the time even when aiming for profit. A more realistic view is large companies are only loosely aligned with any one goal and people inside them regularly direct the companies resources for their own ends. This may mean using suppliers that wine and dine middle management, but it can also mean supporting whatever causes individuals with power feel are important.