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> Creative rose to dominate the sound card market at a time when there weren’t many options. They made an excellent product, marketed well, and made solid relat
by haspok 1y ago
> Creative rose to dominate the sound card market at a time when there weren’t many options. They made an excellent product, marketed well, and made solid relationships with software makers.
Interesting angle. The product that actually made them mainstream (the Soundblaster) was everything but excellent - it had a single mono 8-bit DAC (compare this to the Amiga's 4 channel stereo sound, released four years prior!), and very noisy output as I recall. But it was supported by all software, so it won.
Also no mention of their very aggressive business practices, how they bankrupted Adlib by forcing Yamaha to not release a new sound chip for the upcoming Adlib Gold card - delayed until Creative were ready with their own product.