> but I think it would make a lot of sense that once the job was seen as lucrative and similar in qualities (like the skill needed) to other jobs culturally ass

> but I think it would make a lot of sense that once the job was seen as lucrative and similar in qualities (like the skill needed) to other jobs culturally associated with men, that the culture similarly rebranded computers as being for boys. This sounds very revisionist. When I was a kid in the late 80s and early 90s, absolutely no one spoke of "working with computers" as a glamorous career path or associated it with well paid jobs. Much to the opposite, being interested in computers made you into a sort of social pariah in school. Girls wouldn't touch computers much for that reason - hell, my group of friends would fall over one another to accommodate any girl that showed even a remote interest in anything nerdy, not that those were in plentiful supply. It was quite pathetic really. It was much later that "working with computers" was associated with being well off in terms of money, more or less at the same time when there was an explosion of active efforts to get more women into coding. And honestly, especially as a father of a little girl, I welcome the effort to make it more egalitarian and all. But let's not pretend that 30 years ago women were being held back from computers by a shadowy conspiracy to keep them from cushy jobs. They just didn't enjoy the thing.