> 10 limited edition ones autographed by CEO Sim Wong Hoo. Like "Who cares about U2 and other artistes (admittedly there were few famous ones in SG then) right?

> 10 limited edition ones autographed by CEO Sim Wong Hoo. Like "Who cares about U2 and other artistes (admittedly there were few famous ones in SG then) right? We've got a special one signed by our CEO!" The person who thought of this should have been fired and condemned to never work in marketing ever again. Honestly, having the decision between a "U2 Special Edition" and "CEO-signed Special Edition", I would without hesitation (all other things equal) choose the latter one. A great middle finger to all this musical band fandom, and the hypocrisy of lots of insanely commercially successful musicians who claim that they do this all for the love of music instead of love for money (just to be clear: there exist lots of indie bands for which I immediately do believe their love for music, but these bands are nearly always far too unknown to be suitable for being poster children for selling MP3 players). No need to mention that I love this kind of marketing. I guess I sometimes have a non-mainstream taste. :-)