It's really kind of laughable that commonsensical, self-evident entrepreneurship, in the form of sustainable, organic development and focus on dependable profit

It's really kind of laughable that commonsensical, self-evident entrepreneurship, in the form of sustainable, organic development and focus on dependable profitability, is a "movement", as if it were something new, or that 37 Signals has managed to appoint itself the spiritual steward of this "innovation." Fundamentals-based small business is how business has been done since the beginning of commerce. It's been around for thousands of years. It's rather telling about our world that advocating a return to that in the web economy brands one with a distinct ethos and allows one to earn speaking fees going around talking about it as if it were some radical gospel.