it doesn't really work like that. emerging markets have people as rich as rich americans and they know about, want, and own iphones. (i live in s america and

it doesn't really work like that. emerging markets have people as rich as rich americans and they know about, want, and own iphones. (i live in s america and would love the kind of thing being described. but i am pretty odd and currently use a dumbphone that cost $20 - i know plenty of people with fancy phones here. so i would like what you suggest to work, but in practice i think people would perceive it as aimed at "second class citizens" - kind of condescending, in a way. you have to remember that even though people have less money on average (and higher prices for imported goods) they swim in a similar media context - can access the same internet sites, see the same aspirational movies, etc)