I'm not exactly sure what people expect. The amount of hype that the press has given Apple over the last few years has just made people lose any sense of perspe

I'm not exactly sure what people expect. The amount of hype that the press has given Apple over the last few years has just made people lose any sense of perspective. Apple released a smartphone at a time when just about every other smartphone in the market was either entirely business focused or just outright sucked. Mobile is just maturing as a market segment, most of the low hanging fruit has been eaten. It's clearly just going to come down to creating a refined product. The iPhone is basically becoming Windows XP.