This, yes, thank you. Advertising is behavioral modification. They even talk about it out in the open, and if you are unconvinced, hear it from the horse's mout

This, yes, thank you. Advertising is behavioral modification. They even talk about it out in the open, and if you are unconvinced, hear it from the horse's mouth: https://brandingstrategyinsider.com/achieving-marketing-objectives-through-behavior-change/ https://brandingstrategyinsider.com/achieving-marketing-obje... "Your ultimate marketing goal is behavior change — for the simple reason that nothing matters unless it results in a shift in consumer actions"