Organizations, once they reach a certain size, are usually not self consistent. Organizations are made up of people, and each person wants different things and

Organizations, once they reach a certain size, are usually not self consistent. Organizations are made up of people, and each person wants different things and has different incentives. It takes an excellent leader to make an organization appear consistent, it's not the default at all. Marketers are trying to keep their jobs, sales people are trying to keep their jobs, etc.