> Because just developing the variations would be faster than all of the debate. So the amount of time you waste in meetings and deliberation goes down as well.

> Because just developing the variations would be faster than all of the debate. So the amount of time you waste in meetings and deliberation goes down as well. Thank you for articulating something I knew but haven't been able to express as eloquently. It frustrates me to no end to watch half a dozen non-technical bureaucrats argue for days about something that can be tried (and discarded) in a few hours with zero consequences. "Let's write a position paper so that everyone involved can agree before we do anything." Noooo! Just do it! See if it works in practice! Validate the marketing! Kick the tyres! Go for a test drive. Just. Get. Behind. The. Wheel.