>I'm not really impressed with the new phone. It seems like Apple will need to come up with more cool features if they want people to keep buying iphones. I th

>I'm not really impressed with the new phone. It seems like Apple will need to come up with more cool features if they want people to keep buying iphones. I think they need more cool features for people to say that they are really impressed with the new phone. But they don't need to iterate more than they have been to keep people buying them. Apple had its paradigm shift with the phone. You can't just have those every year. Outside of the initial introduction of the iPhone, and then allowing apps, it's really just iterating, and I don't see how one could expect much different. Their competitors certainly aren't shifting any paradigms with their competing offerings. I think the biggest splash Apple (or others) will be able to get for a bit will have to come from a stylistic redesign (Lumina got many nods for this). Outside of that, it's just the march of the features, apps, and ecosystem.