3 ms·
Think about things like: 1. MAU. Monthly Active Users. Active means they did anything on the platform. 2. Time Spent. One way or another, that platform liv
by realityfactchex 1y ago
Think about things like:
1. MAU. Monthly Active Users. Active means they did anything on the platform.
2. Time Spent. One way or another, that platform lives to get and keep eyeballs on screens.
3. Post/content views, clicks, shares.
Views could mean page visits, or post viewed for n seconds or more, or video viewed at least 10% of 50% or 90% of the way through.
Think: clicks (interactions) per impression (view) for a post / piece of content.
4. Actions Per Viewer (reactions/shares/comments per user viewing the content). What % of visitors to a piece of content do something other than passively consume it or pass it by? This can identify "sticky/interactive" content people engage with.
5. For content/ads performance: landing pages visits per impression; signups per impression; sales per impression, follows per impression, attributable revenue per content item, etc.