I think everyone understands the reasoning behind preferring micro usb, but why can't engineers consider users when designing a new connector? I feel like Appl

I think everyone understands the reasoning behind preferring micro usb, but why can't engineers consider users when designing a new connector? I feel like Apple is probably the only company who would go that extra mile to make cables user friendly -- I just don't see other companies making an effort to make cables friendlier to users. It's probably why Apple chose to design a connector themselves instead of choosing a universal standard.