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Sorry, but they're being judged by their own marketing, not by objective qualities. This really isn't "the biggest thing to happen to iPhone since iPhone", it'
by redthrowaway 14y ago
Sorry, but they're being judged by their own marketing, not by objective qualities. This really isn't "the biggest thing to happen to iPhone since iPhone", it's more of an iPhone 4SS. That doesn't mean that it's not a fine phone, but their marketing invites judgement on a scale their product can't live up to.
- sirn 14y agoI thought the "the biggest thing to happen to iPhone" tagline is a pretty cute pun referring to the increased physical height until I read this thread. Seems like I'm the only one thinking that. Oh well, tagline done terribly, I guess.
- redthrowaway 14y agoThat's actually a good insight, but I doubt it's what they were going for with that tagline as it's just not obvious.
- vacri 14y agoI thought so too, then I saw that the marketing department decided to then prattle on about reductions in height and weight. They also show the phone side-on and there's no physical comparison to the earlier model showing the larger screen. The message wasn't very clear, and seemed to contradict itself. In fact, it seems to be a play on words that the 'biggest change is the fact that it's so thin' and not the 'biggest change is the biggest screen'.