5 ms·
Samsung has great marketing, picking a fight is a fantastic strategy. However, this comercial still sells features not benefits. Imagine how much more powerful
by thesash 14y ago
Samsung has great marketing, picking a fight is a fantastic strategy. However, this comercial still sells features not benefits. Imagine how much more powerful the comercial would be if they could capture the benefit to the samsung user. How does having 4G improve my life?
When I see this Samsung commercial or the Droid commercial from my original post, I can just picture the company execs giving their ad agency a list of features that need to be included in the commercial, because the features are what's important to the company. The problem is, customers don't care about features at all, they care about what those features allow them to do.
- equark 14y agoI'm really not sure this is true. I'd like to see evidence of it because certainly the people I know who buy android do it for features. That's also how they evangelize. It seems to work. Apple has a great marketing strategy but that doesn't mean the best competitive response is to mimic it.