This announcement plays into my theory that Apple will miss Steve Jobs a lot. It was very much a 'gradual improvement' -- and 'routine' announcement. A few mi

This announcement plays into my theory that Apple will miss Steve Jobs a lot. It was very much a 'gradual improvement' -- and 'routine' announcement. A few missteps, from my perspective: * Apple Maps -- while this may prove good for mapping technology in the long run, I think the iPhone users will miss Google Maps quite a bit, for now. * Seemingly no fundamental improvement to Siri. "Conversational Searching" is the best way for Apple to bring the fight to Google, because this is the natural evolution of search. Why type queries into a search engine, when you can have a conversation with an AI instead? Google sees this danger and is developing Google Now, leaping ahead quickly. * No signs of trying to get into the emerging mobile payments battle. All in all I didn't get the feeling of a large vision being played out or of an arc of forward advance, but rather a feeling of slowing momentum.