People keep saying that, but no, Apple are not "marketing experts". They just make cool stuff people want to buy. Most of the "marketing" is grassroots. What

People keep saying that, but no, Apple are not "marketing experts". They just make cool stuff people want to buy. Most of the "marketing" is grassroots. What exactly is the "brilliant marketing" they do? Make some good tv ads and being secretive before launch? It would hardly be a benefit to be secretive if people don't care about the end product in the first place. In fact, being secretive is the anti-marketing. In my country we didn't even have any of their TV or billboard ads (and we still don't), and yet everybody knows the brand and lusted over/buyed the products. MS, on the other hand, spends tons for advertising, promotion, special events and the like.