Yelp paid contributors to get the ball rolling with their community: http://www.businessweek.com/technology/content/dec2006/tc20061207_915943.htm?chan=technolo

Yelp paid contributors to get the ball rolling with their community: http://www.businessweek.com/technology/content/dec2006/tc20061207_915943.htm?chan=technology_technology+index+page_today%27s+top+stories http://www.businessweek.com/technology/content/dec2006/tc200... But it sounds like your service is less like Yelp and more like uservoice.com or getsatisfaction.com for the small business market.