I saw it with mattress shopping. Every online brand I looked at had their mattresses “on sale” pretty much always. There might be one day a week where they were

I saw it with mattress shopping. Every online brand I looked at had their mattresses “on sale” pretty much always. There might be one day a week where they were full price or one week they were 15% off and 20% off the next. Rinse. Repeat.