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Po Bronson's book "The Nudist on the Late Shift" says that CitySearch cold-called all kinds of businesses in every city it launched in. Have you read enough art
by TooMuchNick 18y ago
Po Bronson's book "The Nudist on the Late Shift" says that CitySearch cold-called all kinds of businesses in every city it launched in. Have you read enough articles about Yelp to see if they did the same?
Incidentally, how do you plan to win people over when they're already on Yelp? I'm confused about what value you add that they don't.
- ucdaz 18y agoWe're not building another review. It's a customer service site where you can leave a question, suggestion, discussion, praise, or issue for the small business. The small business owner can sort by these posts and reply to the thread. We even mail your feedback on postcards for unclaimed businesses on FeedbackJar. Think of us as Getsatisfaction.com for small businesses.
- staunch 18y agoI'm not sure how cost effective it is, but mailing postcards seems like a damn good way to advertise the site.
- jamesjyu 18y agoYelp hires community leaders in each city to spread the word about Yelp and educate businesses about how to use it.