Everyone isn't moving towards "minimal" designs because they're a bunch of me-too-tools. They're moving towards minimalistic designs because that is the most pr

Everyone isn't moving towards "minimal" designs because they're a bunch of me-too-tools. They're moving towards minimalistic designs because that is the most pragmatic approach. In a world where apps have to routinely launch on 3 very different platforms; in a world where we are artificially constrained in even our minimal layout capabilities by old browsers; in a world where page size is becoming a premium again, skeuomorphism has an increasing cost. And while graphic designers love it, UX designers often find the expectations raised by the metaphor conflict with the actual implementation. A great example of this is book apps, in which the notion of "pages" and "bookmarking" is presented in a familiar visual style, but the actual experience is radically different.