I mean, you don’t hire the best engineers by just blasting off a LinkedIn ad. Or by cold-emailing them. You hire them by already being their friend and offering

I mean, you don’t hire the best engineers by just blasting off a LinkedIn ad. Or by cold-emailing them. You hire them by already being their friend and offering a massive chunk of cash and equity to work on an interesting project, plus a variety of other concessions, as needed. The best companies don’t generally do this, because it doesn’t scale. You can scale “find strong talent that hasn’t had its big moment yet, and teach them the trade” a little bit farther.