3 ms·
>It greatly disappoints me that being the biggest public company on the planet isn't enough for them, and they have to start suing everyone. True, they could h
by batista 14y ago
>It greatly disappoints me that being the biggest public company on the planet isn't enough for them, and they have to start suing everyone.
True, they could have played the "we're getting copied verbatim" card better, and only sue for relevant very technical patents.
I also had a hope that some policies will change for the better under Cook, but I'm not so sure.
- nitrogen 14y agoTrue, they could have played the "we're getting copied verbatim" card better, and only sue for relevant very technical patents. They could also just not sue. They could win their case in the court of public opinion. After all, they are the marketing experts.
- batista 14y agoPeople keep saying that, but no, Apple are not "marketing experts". They just make cool stuff people want to buy. Most of the "marketing" is grassroots. What exactly is the "brilliant marketing" they do? Make some good tv ads and being secretive before launch? It would hardly be a benefit to be secretive if people don't care about the end product in the first place. In fact, being secretive is the anti-marketing. In my country we didn't even have any of their TV or billboard ads (and we still don't), and yet everybody knows the brand and lusted over/buyed the products. MS, on the other hand, spends tons for advertising, promotion, special events and the like.
- nitrogen 14y agoI'd call the unique ability to inspire a religiously devoted cult of personality expert marketing. A quality product alone won't do that, and Apple certainly didn't have as much of a following before Steve Jobs returned as it does now.