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Ask HN: How to validate my B2B SAAS idea
I'm trying to work out how I can validate my B2B SAAS idea. I have a solution to a specific 'pain' that certain business's have.
I've already done a custom version of the program for a specific company - and they love it. But I want to make it more generic and market it as a SAAS.
I've made a landing page similar to the twitter Buffer App idea - but the problem is I'm only getting 1-2 users a day after a month because I rank poorly on the SEO for the search terms.
I was thinking of using google ad words - but I thought it might seem silly advertising a product I dont yet have?
- redspark 14y ago1. Post a link to your landing page. 2. Set a price and allow leads to sign up to be notified when it is ready. Slow rollout. This does 2 things. It let's you know businesses are willing to pay for it, and gives you an list of early adopters who feel enough pain to try a "new" product to ease that pain. Adwords is a good solution, but I would first make sure you have your early adopter demographic nailed down. If you don't already have it nailed down, try to schedule some interviews with 3 or 4 businesses you feel are your target market. If you can't find that many willing to sit down and discuss, the pain point isn't high enough for that group.