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Putting R&D as a percentage of revenue is a bit of a dodge. Apple has significantly higher revenue than Google. Apple in the quarter ending Dec 2011 brought in
by huxley 14y ago
Putting R&D as a percentage of revenue is a bit of a dodge. Apple has significantly higher revenue than Google. Apple in the quarter ending Dec 2011 brought in $46.3 billion in revenue, while Google brought in $10.6 billion.
So plugging in the numbers for Apple you get $928 million in R&D for the quarter, while Google spent $1.4 billion.
Less spent in R&D? Yes, but spending almost $1 billion per quarter in R&D is hardly paltry.
- Flenser 14y agoAnd everything Apple spends R&D money on is something that may one day end up in customers hands; whereas MS R&D often never sees the light of day, or gets canned, and Google spend a lot of their R&D making custom hardware for data centers.