It makes the apps more approachable (“Hmm, this looks just like my real-world address book, it can’t be much harder to use”)." That was the argument behind Mic

It makes the apps more approachable (“Hmm, this looks just like my real-world address book, it can’t be much harder to use”)." That was the argument behind Microsoft's acclaimed skeuomorphic Post-PC platform, Bob: http://www.bentuser.com/article.aspx?ID=327&page=3 http://www.bentuser.com/article.aspx?ID=327&page=3 http://www.bentuser.com/article.aspx?ID=327&page=4 http://www.bentuser.com/article.aspx?ID=327&page=4 iOS hasn't quite gone as far as introduce Clippy, but of course Siri could be taken to that direction...