Sorry for the delay, part of the benefit of SEO to the consumer is that you optimize your website by improving performance and filling your website with informa

Sorry for the delay, part of the benefit of SEO to the consumer is that you optimize your website by improving performance and filling your website with information. Provided we're not talking SEO spam (inaccurate information) then an optimized website is more likely to answer the questions I'm querying for. Before, I (maybe) knew Bar and Baz were dentists in Foo. Now, I have the ability to actually compare the differences based on the specific queries they optimize for. Maybe one is open later than the other, or offers a procedure I'll need, or takes different insurance.