Amazon also didn't read the room when it fired most of its Alexa staff just as GenAI was taking off. https://www.cnbc.com/2023/11/17/amazon-cuts-several-hundre

Amazon also didn't read the room when it fired most of its Alexa staff just as GenAI was taking off. https://www.cnbc.com/2023/11/17/amazon-cuts-several-hundred-jobs-in-alexa-division.html https://www.cnbc.com/2023/11/17/amazon-cuts-several-hundred-... Of course not being able to monetise Alexa has always been a problem, but these and the article's issues are all to do with poor planning and top tier business direction.